Anna Carter and Charley

The Electragram Origin Story

Conceived and developed by Graydon Carter and Anna Carter - both long-time advocates of well-mannered communications (particularly in the form of handwritten notes) - Electragram’s origin story is based out of their need to stay in touch with friends, loved ones and colleagues while living abroad.

Come to think of it, their love of stylish correspondence goes back even further than their time in France - Graydon is known for his decades-long ritual of sending handwritten thank you notes to everyone who contributed to each month’s issue of Vanity Fair when he was the magazine’s editor. Anna’s passion for the art of stationery began early on when she lived with her father in a grace-and-favour apartment in St. James’s Palace while he was working as a private secretary to Queen Elizabeth II – she was always thrilled to see the invitations he received that were printed on thick card stock with the royal crest. It really comes as no surprise that they put their heads together to create the ultimate stylish solution for all forms of digital messaging.

Electragram in the Financial Times

It was while they were living in Provence for a period that the two found it could take weeks for their letters to arrive via the postal service. At the same time, an email or text message never felt like the proper forum to convey thoughtful sentiments meant to be treasured. So they took matters into their own hands and created a sophisticated online design tool to transform digital communication into something highly expressive, impactful, and memorable.

Electragram launched for consumers in September 2022 and was featured in Vogue, Fast Company, AIR MAIL, WWD, The Financial Times, The Sunday Times and more. Shortly after launch, our team was inundated with requests for custom branded designs from businesses that wanted to harness the power of our personalized digital communication platform and use it for savvy marketing efforts.

What began as a product for consumers to digitally connect with sophistication and emotion quickly transformed into a dynamic marketing tool for businesses to reach their consumers and inspire loyalty, engagement and ultimately conversions.

Electragram in Vogue

The Evolution of Electragram

In the face of this overwhelming market need for branded digital messages and emails, we went back to the drawing board to expand our technologies to best serve our clients. Our team built an array of proprietary features for marketing and clienteling, which will also seamlessly integrate with a company’s existing CRM platforms - all to support brands more effectively in executing customer communication strategies and pulling data and insights to inspire engagement, action and conversions.

But marketing is so much more than just messaging. Brands also need to connect with their consumers in person via events and activations. The second major functionality Electragram offers is a full white glove event management system, including invitation design, RSVP tracking, schedules, ticketing, data capture (for example dietary requirements and +1 guest names) - essentially a comprehensive range of features that no one else has.

Electragram in Fast Company

The End Result:

Electragram serves as your digital brand stationery to drive deeper customer relationships and maintain brand consistency and identity across all communication channels. We simultaneously support your experiential marketing and events teams with a full range of branded designs for any event-related graphic needs. By merging our refined design and high-touch functionality, Electragram is the ultimate one-stop solution for all messaging needs.

Life is about communication.
Make yours extraordinary!

Electragram in WWD

Already a member?
Send an Electragram today.

New Platform Coming Soon!
© 2024 The American Electragram Company
Privacy Terms of Use